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Four ways to improve website performance

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Making a website work well, run smoothly and get results should be a top priority for any business. A well-designed and well-executed site can pay dividends, bringing in vital business and giving your company the professional image it needs.

So, if your website isn’t doing your business justice here are four things to look at to make your website start working for you.

1. Grab visitor’s attention

One of the most important factors in creating a successful website is ensuring that once a visitor lands on your page, they’re there to stay. So the first thing that you need to do is make sure that your landing page is eye catching, clearly laid out and easy to navigate.

2. Get your message across

When a visitor lands on your page, they need to know exactly what your company does and what exactly you offer straight away. Most people will only glance around a site before quickly leaving if they can’t find what they’re looking for so use your landing page to state clearly and concisely why they should choose your company and why you are the best people for the job.

3. Make everything run smoothly

If a website is full of glitches it will make potential customers unsure about dealing with your company, so if you’ve got any faults in your site, get them ironed out.

You may find that you need to invest in new technology in order to improve website performance, and if this is the case, think about hiring an escrow company like the NCC Group to oversee the delivery of your project.

4. Add a call to action

Getting visitors involved in your site is a great way to improve website performance, and you can do this by incorporating a call to action on your landing page. Have visitors enter a competition, sign up for a newsletter or contact you with their enquiries and begin building a successful business relationship straight away.

There are no hard and fast rules to creating the perfect website, but there are a lot of tried and tested methods that should see your online results improve. So, try them for yourself and before you know it your website will be an online success story.

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2 Responses to Four ways to improve website performance

  1. Great tips! I have a lot of work to do to get my site as efficient at retaining and converting folks as possible! Especially in the call to action category.
    Derek @ MoneyAhoy.com recently posted..The Best Dividend Paying Stocks – August 2013 RecapMy Profile

  2. These are great use-able tips! Thanks for sharing!
    kelly @stayingonbudget recently posted..Weekend Reading #5My Profile

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