Making Money from Selling Your Photos Online
Have you ever wondered if you could make money by selling that gorgeous photo of a sunrise you took on vacation? If you have a camera filled with photos, you may be able to turn them into a profit. The growth of the internet has created an enormous marketplace for photographs because every website, blog and social media account needs good images. You can make money by selling your photos online.
Pick a Niche
It may be tempting to diversify your photography portfolio and try to sell images in multiple categories. However, picking a niche is more profitable and will help you establish a stronger brand. For example, if you only focus on nature photographs, then you will get a reputation in this field, and clients will seek you out. In addition, having a niche will help you stand out from other amateurs who jump from category to category without direction.
Create Your Own Site
One way to reach clients who are interested in buying your photos is to create your own website. For example, if you are comfortable with coding, you can create a WordPress website. Another option that does not involve coding is to set up your own shop on GoSpaces. In both cases, you want to feature a gallery and make it easy for anyone to purchase your photographs by using online shopping carts that are integrated into your site.
Sell Your Photos to Stock Sites
If the thought of creating your own website is too intimidating, then you can sell your photos to existing stock websites such as iStockphoto or Shutterstock. You want to check the requirements for each site and fill out the right forms, but the process is usually free and simple. Although you will have fewer administrative and billing tasks to worry about, without your own website, you will have less control.
Whether you choose to create your own site or to sell to other websites, your photographs will be lost in the internet ocean of images without marketing. You have to market yourself consistently, so clients will come to you, but you have multiple options.
First, you can create a strong social media presence by featuring your business on Facebook, Twitter, Instagram, Pinterest and other networks. You can use the marketing app PixxFly to analyze the analytics of your social media posts, so you only focus on the networks that are bringing in clients and money. In addition, you can set up scheduling on Buffer to make sharing your photos online easier.
Second, you want to include in-person networking and meetups in your marketing plans. Third, you may want to consider participating in webinars, workshops or conferences to establish your authority as a photographer and get your images in front of a bigger audience.
It is possible to sell your photos online and make money. You have to pick a niche, decide where to sell the images and commit to marketing. The hard work will pay off once the pictures of your favorite nature trails or sunrises start to sell.