How NLP Can Benefit Start-Up Businesses


Individuals that create and lead a start-up business need to have a particular attitude and frame of mind. Start-up businesses can be extremely challenging and stressful. It is true that you need passion, ambition and focus, but if you are the driving force behind a business, and a decision maker that people are looking up to, you need robust self-belief, strong leadership skills, and the ability to remain calm under extreme pressure.

Neuro-linguistic programming, or NLP, is an approach to communication, personal development and psychotherapy. It focuses on the connection between the neurological processes, language and behavioural patterns, that can be altered to achieve specific goals.

The Basics of NLP

There are four basic principles of NLP. These include rapport, your ability to build relationships (with yourself and others), sensory awareness, your ability to see what is going on around you (as well as inside of you), outcome thinking, the ability to focus on what you want rather than what you don’t want, and behavioural flexibility that focuses on ways you can change your actions and responses to create a more positive outcome.

Each of these principles can be used to benefit start-up business owners in the following ways:

  • Rapport can help you strengthen and create lasting relationships with clients as well as members of your team.
  • Sensory awareness enables you to read the signs (body language/reactions) of clients in meetings to help you stay in control.
  • Outcome thinking allows you to focus on a goal, such as a project, rather than worrying about it not being achieved or completed on time.
  • Behavioural flexibility enables you to hone and develop your responses to pressure situations rather than giving into stress that can make others around you uncomfortable.

Using NLP for Success

NLP can be used to achieve both long-term and short-term goals. The trick is to know the outcome of the situation you want to achieve. As long as you know exactly what it is that you want, you can use the principles of NLP to accomplish it.

The first step to attaining your goal is to take action. This could relate to your business as a whole, a successful meeting or presentation, or a project.

The next step is to maintain the sensory awareness mentioned above. No matter the goal, you need to be able to pinpoint any elements that are not working.

Once the negative aspects have been illuminated, you can utilise behavioural flexibility to modify those elements. This is the method of actively developing yourself and your actions in order to result in a positive and desirable outcome.

Stay on Track

NLP is not an easy fix to get you something that you want. It is a long term, on-going process. In order to stay on the path of development and achievement, you need to know what you want, understand why you want it, see what is preventing you from reaching that goal, assess what works, what doesn’t, and what could be done better.

We hope that this has inspired you to use NLP today to help boost your business success.

About the author: Ewan Mochrie is the Founder & Lead Trainer at Inspire 360

2 Responses to How NLP Can Benefit Start-Up Businesses

  1. TaxTeddy says:

    An interesting idea – certainly most of the characteristics listed above are useful to the new entrepreneur, although I am not convinced that ‘sensory awareness’ to ‘stay in control’ are vital in business. In fact quite the opposite can be true sometimes – depending on who you are dealing with.

    • Interesting point Kieran. Personally I think it’s good to stay in control as much as possible but I know what you mean, some people are a nightmare to deal with and don’t always respond well to sound reason.

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