Securing Your First Sales in a New Business


When you start out in a new business you will probably find that the first customers you get are the toughest but also the most rewarding.

Getting started on selling any sort of service or product is extremely hard work and you might even find that you are tempted to give up before you even get started. In order to give your new venture the best possible chance of success here are some steps you should take in order to secure your very first sales.

Don’t Start Until Your Products Are Ready

It can be almost unbearably tempting to get started before you are fully ready. After all, you are sure to be keen to get started and you may also need to start generating some income as soon as possible. However, what you don’t want to do is start contacting people and offering what you have before it is ready. You need to be sure that you can provide what you are offering and that everything is in place before you get going. This means being absolutely sure that you can deliver if someone agrees to buy something from you, this includes having the product ready and also having a proper distribution channel in place. Having this sorted out before contacting potential clients means that you can offer them products with confidence right from the very first call or email.

Have Your Full Sales Process Tested and In Place

I just talked about  having products ready to sell but the aspect of getting the sales process ready is almost as important enough for us to look at. Imagine you are desperate for your first sale and you manage to find someone who says, “That sounds good, what do I do now?” If you don’t have a slick process already in place then you could run the risk of losing the sale. Ideally, you will test the full sales process before you even think about trying to make a sale.

Find Some Quality Leads

So, who exactly will you be selling to then? One of the major stumbling blocks many people come across in new business ventures is that there isn’t the easy stream of customers they had expected to find. If you go into any sort of new business expecting to find people falling over themselves trying to give you money then you are in for a bit of a shock. No matter how good the thing you are offering is -and how cheap it is – you won’t make your first sales until you find the right people to sell it to. To put it simply, the better your leads are the more chance you have of selling to them. Contacting people who have no interest in what you sell or no need for it can be a thoroughly disheartening experience. On the other hand, if you are confident that you have quality leads that are likely to be interested in your products then this is a fantastic start. If you need to build your leads from scratch though then you have a few options. You can pick up the yellow pages and start cold calling or visiting potential customers, you could focus your cash and efforts on advertising and marketing, or you could use a lead generation company such as GCL Direct.

Avoid Feeling Too Much Pressure

Finally, we have probably the most difficult point of them all. If you go into the business of trying to gain new customers while feeling under pressure you aren’t going to get very far. People can sense even the faintest hint of desperation in a salesperson’s voice and will immediately be wary of them so it’s important to spot and then overcome any barriers to selling. Of course, if you have put a lot of time and effort into this project and you need to start earning then it can be hard to avoid feeling too much pressure.  There are some different things you could try here, such as finding the best time of day for looking for new sales while feeling laid back about it. You could also look at farming out the sales work to other people or even checking out some relaxation exercises to make you feel less stressed. Anything which helps you relax and make a better impression on your leads has got to be a good thing.

How did you manage your first ever sales in a new business?

8 Responses to Securing Your First Sales in a New Business

  1. I have totally felt that urge to start something before I am ready. If you’re not willing to commit the time and energy needed to prep the business plan, probably not a good idea to open.

    • Robert Bell says:

      We’ve all been there Stefanie and it is extremely tempting to just go ahead even when you know that it isn’t a great idea

  2. Great advice here. I’m not a natural salesman by any stretch of the imagination, but I’ve found I have my best successes when I am most prepared.

    • Robert Bell says:

      I am in the same boat Ryan. I am not a salesperson at all, which probably means that I need to work harder and be more prepared than someone to whom it comes more naturally.

  3. Pauline says:

    We made the mistake of marketing before being really ready and having a decent website, I guess we may have lost some customers tired of waiting but on the plus side we built a profile early on.

    • Robert Bell says:

      That must be a fairly common mistake I would guess Pauline but I’m glad you can see the postive side to it

  4. David says:

    When you are prepared for something, statistics show that you do better than if you are not prepared.For instance, if you study for a test, there are better chances for you to do better, than if you didn’t study.
    Now, when you prepare a business to succeed, you will do better, than if you don’t prepare.

    • Robert Bell says:

      You are quite right David. It is a pretty simple concept but many people seem to overlook it at the crucial moment

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