Man analysing data on a computer

Why Should You Cleanse Your Data?


Data is one of the most important aspects of any marketing strategy for your business; without it, how do you know if you are targeting the right people? Whether you build your data organically through marketing campaigns, or you are looking to buy datasets to kick start a campaign to get new business, keeping on top of your data is important.

So, what happens if there is a problem with the data? You might notice a dip in the ROI that you’re receiving, and there could be many reasons for this. When you’re looking to optimise your marketing campaigns there are a few things that you should be focusing on. One of these things is to ensure that you’re regularly cleansing your data; this will help to optimise your data, which will ultimately bring you better results on your marketing campaign.

Did you know that the average database decays by 30% over a year? Depending on the size of your data set, it’s important to keep on top of it to ensure you are running your marketing strategy in the best way.

Want to know more? We run through how you can cleanse it and what tools are available for businesses below…

How To Cleanse Your Data?

Cleansing your data can be a tricky process, but it doesn’t have to be; one of the first things you should do is make sure you have made a copy of your data. This will become your ‘raw’ dataset that you will be able to fall back upon if any problems should arise during the data cleanse process.

Human error is one of the main reasons why data cleansing can go wrong; utilising a tool will assist in ensuring that the data remains one of your most valuable marketing assets. Within Excel, there are many features built in that work to provide you with an easy process to cleanse your data, with different formulas working for different requirements. Here are a few quick steps to commence your data cleanse through Microsoft Excel:

  • Check for Duplicates
  • Any Spelling Mistakes?
  • Find and Replace

The formulas to organise data on Excel can be easily sourced dependant on what you require with your data.

How often you cleanse your data depends on the size of your business, the larger the database the more frequently it will need cleaning out, as chances are you’ll be collecting data at a faster rate which will mean it will need optimising more regularly. This will ensure your marketing campaign can reach its full potential, as well as helping to make sure your business is not losing money on wasted efforts.

Get in Professional Help

Depending on how and where you compile your data from will determine how easy it will be to cleanse. Refreshing your data and cleansing it will give your marketing strategy a boost. You could also contact professionals who can undertake a data cleanse that will determine how much of your data has decayed. They will then remove the selection that is no longer required and can optimise your data to create a stronger base for your marketing strategy.

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